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Event Details
Within the ever-changing world of business communications, marketers are continually assessing the various avenues of communication available to them to determine the optimum media mix. Web, email, social media, mobile, cable TV… the choices seem endless and with new ideas emerging every day. In the midst of this expanding universe of technology, print is often perceived to have lost its usefulness, or to be too expensive or not profitable enough … or, we know there is value, but often are not quite sure where it fits in the modern mix. At this joint meeting between the APALA and the PIASC, Cary Sherburne will present real-life examples of how print fits into the modern media mix, and how it can enhance results when used in conjunction with alternative media. Sherburne will explore such topics as:
-Marketing Communications: Trends and Challenges
-The Integrated Model: PURLS, GURLS, QR Codes and more
-What Works, What Doesn’t: Real Examples
-Where Does It Go From Here?
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. Sherburne has written six books, including Digital Paths to Profit, published by NAPL; and most recently, No-Nonsense Innovation: Practical Strategies for Success, written with Bill Lowe, the father of the IBM PC and available on Amazon. In addition to her role as Senior Editor at WhatTheyThink.com, the leading online news and analysis resource for the printing and publishing industry, Sherburne writes regularly for Printing Impressions and Printing News, as well as creating bylined editorial for private clients.
Come join the APALA and the PIASC to learn how you can positively influence the conversation with your marketing partners regarding print’s role in the new media mix.
$35.00 Members/Students Pre-Paid ($45 at the door)
$45 Non-Members Pre-Paid ($55 at the door)
Reservations due by September 18,2009
No refunds or cancelations after Sept 18th.
When & Where
Tamayo Restaurant
5300 East Olympic Blvd
Los Angeles,
CA 90031
Tuesday, September 22, 2009 from 6:00 PM to 9:00 PM (PT)
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Hosted By
APALA/Advertising Production Association of Los Angeles
The Advertising Production Association of Los Angeles is a nonprofit professional organization, comprised of professionals in various fields including graphic communications, print production, advertising production, publishing, digital production and new media. The association’s mission is to promote the interests of production managers, traffic managers and advertising project managers by facilitating career growth opportunities, educational programs and the exchange of information with our peers.
The APALA, founded in 1945, has a long history in the graphic arts community in Southern California. It was originally known as the Advertising Agency Production Men’s Club, and later became the Advertising Production Manager’s Club when women and non-agency producers were allowed to join. The organization has grown with the Los Angeles market to meet the needs of its members and the community that it serves.
The APALA provides educational forums conducted by industry professionals and experts in the graphic arts industry. It also promotes the advancement of members by sponsoring career-enhancing workshops and programs. Through its APALA online website, it provides membership networking opportunities and access to industry leaders.
The APALA is dedicated to supporting this network of professionals in print and digital media production throughout the graphic communications industry.
Contact the APALA APALA Management-TAC, Inc. Executive Director, Veronica Thompson.
Address: 2629 Foothill Blvd., #259, La Crescenta, CA 91214
Telephone: 818-558-7148
Fax:818-276-4050
